Writing Winning Sales Letters (WWL)
Selling in writing is a competency not all sales professionals possess. Because competition has always been fierce in the field of selling, the perfect additional to an organization’s arsenal is to have an advantage by gaining a skill in writing winning sales letters. This skill can be as crucial as selling face-to-face.
This seminar will provide the participants with the tools and easy to follow guidelines that they can work on as they begin drafting their own sales letters.
Participants will have an interactive session where they will study and practice the methodologies essential in drafting a winning sales letter.
Objectives: The seminar is designed to:
- Explain the importance of how prospective customers think and how a well-written sales letter can get their buying attention.
- Provide practical yet effective tips and techniques on how to draft winning sales letters and proposals.
Agenda:
- What You Need To Know Before Writing That Letter
- What Are You Selling? Selling for Value
- What All Sales Letters Must Have
- Your Sales Proposal: What Prospective Customers are Thinking About
- The Role of Customer Motivation in the Selling Process
- The Formula of All Winning Sales Letters
- Understanding Customers’ Buying Fears
- Objections that Needed to be Addressed by a Results Driven Sales Letter
Who should attend: Managers, supervisors, team leaders, trainers and staff.
Note: This seminar is offered face-to-face, in-house or in-plant exclusive runs only. Should you be interested contact us at +639773731180 or email us at kaizen.system@yahoo.com; jsv@kaizenmgtsys.com.